Monday, January 30, 2012
Rehab
Tuesday, January 24, 2012
Logos
I've always appreciated the Journeys logo. Considering that it is a shoe store and the logo's design incorporates the idea of a compass, I feel the logo is meant to make you visualize where those shoes will take you. I feel the logo is designed for men and women ranging between their teens and early thirties. The logo definitely has some fun aspects to it, attracting that younger customer base.
I currently work full time at Best Buy in the computer department where geek squad plays a large role. What is amusing about geek squad is the interesting mix of the seriousness necessary to do the job well and the eagerness to be seen as a quirky work force. The logo itself is simple and fun, poking fun at how knowledgeable the "agents" are expected to be. I also feel the logo was not made with only one kind of customer in mind, but was made to attract the attention of any age group.
The Xbox logo! A well thought out design in my opinion. The choice of the green color is due to the fact that the consoles usually have green details and the dashboard when playing is usually also a bright green color. The X is obviously in representation of "xbox". Mostly geared towards men, the logo is easily recognizable due to it's extensive use.
The original iTunes logo was wonderfully put together. A music note and a cd for a program that gives you control over the music you own and gives you access to a wide library of music that can be purchased. The icon was made simple to understand and to assume that it was for a music related program.
The starbucks logo is an example of a logo that has been used for such a long time that virtually everyone realizes what it is without any text around it saying starbucks. No one pays much mind to the deeper meaning of the logo but for the most part everyone can recognize it. I don't feel the logo is meant for any specific sex.
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