Concept Art!

Just a snap shot from the commercial. :]

Storyboards!

I numbered the frames in order of what will happen first in case anyone is confused about the order of them since I have larger and smaller images. I'm not going to have an example of concept art until I begin shooting unfortunately but it will come!

Commercial Ideas

Idea 1- My favorite idea, which may be the hardest to accomplish, is a stop motion commercial. I would like to show a person getting kidnapped (happily),  and ending up somewhere like a beach. I'm a film major and have always wanted to try to make a stop motion video so I would like to take advantage of this chance to make something comedic.

Idea 2- Overall same storyline as the first idea just drawn out and animated. This could possibly be easier in that I won't have to worry about taking the time to take the pictures and then attempt to piece them together.

Idea 3 and 4 - Similar to the first 2, one version would be stop motion, the other animated. I was thinking of showing a series of shots or drawings of people looking miserable or stressed out at work while having someone narrate something along the lines of "have you ever felt...." and then provide SSI as a solution but not exactly show the kidnapping.

Commercials

Allstate Raccoon Commercial
What is the visual style of the film (animated, live action, stop motion)?
Live Action

What is the tone (happy, sad, scary, funny)?
Funny

What is the product they're selling?
Insurance

Who is their Target Audience?
I would say anywhere from 20's to 50's

What is the 'problem' that the product is solving?
Mayhem can happen, and they want to be there to help.

How does the commercial talk about these problems?
Guy pretends to be a raccoon

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
On screen.

Do you feel that the commercial is successful? Why?
Yes, I feel it is successful due to the humor. It's funny and off the wall which makes it memorable.

What is the visual style of the film (animated, live action, stop motion)?
live action

What is the tone (happy, sad, scary, funny)?
funny

What is the product they're selling?
doritos

Who is their Target Audience?
anyone that likes doritos

What is the 'problem' that the product is solving?
there's not exactly a problem, I feel the commercial is just meant to be memorable






How does the commercial talk about these problems?
n/a

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
no, there is just music but the commercial is easy to follow

Do you feel that the commercial is successful? Why?
yes, doritos is known for making funny commercials and succeeded with this one.

What is the visual style of the film (animated, live action, stop motion)?
live action

What is the tone (happy, sad, scary, funny)?
serious but somewhat happy and contemplative

What is the product they're selling?
Cell phones

Who is their Target Audience?
everyone

What is the 'problem' that the product is solving?
want to be the place with the most cell phone options under one roof

How does the commercial talk about these problems?
openly states it

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
on screen narrator

Do you feel that the commercial is successful? Why?
Yes. The commercial lets you see how far cell phones have come and even shows the different creators of the most popular apps. It makes you think and just has a very good vibe to it.

What is the visual style of the film (animated, live action, stop motion)?
Live action

What is the tone (happy, sad, scary, funny)?
happy

What is the product they're selling?
macbook air

Who is their Target Audience?
anyone wanting a thin computer, or knows how it feels to have a big bulky laptop




What is the 'problem' that the product is solving?
offers a portable lightweight solution to having a laptop with you

How does the commercial talk about these problems?
shows how the macbook air fits in a manila envelope

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
no narrator

Do you feel that the commercial is successful? Why?
Yes, the commercial keeps things simple which is something apple is known for and explicitly shows just how thin the macbook air is.

What is the visual style of the film (animated, live action, stop motion)?
live action

What is the tone (happy, sad, scary, funny)?
somewhat sad bc of apocalypse but funny ending


What is the product they're selling?
chevy trucks

Who is their Target Audience?
anyone wanting a reliable car

What is the 'problem' that the product is solving?
chevy's will last you a lifetime and help you survive the apocalypse, unlike ford trucks

How does the commercial talk about these problems?
At the end of the commercial, the friends meet up and ask where their other friend is but because he is a ford owner he did not survive.

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
On screen narrators.

Do you feel that the commercial is successful? Why?
Yes, the commercial openly takes a stab at fords in a comedic way and tries to show that Chevy's can survive pretty much anything.